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Meet the new demographic: The Lumbersexual
Perhaps you too have spotted a ‘Lumbersexual’ out in the wild. I know I have. There he was, walking into Target, a mountain of a man, sporting a lush, yet groomed, beard that dipped from his chin to...
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Meet the Upcyclists: Turning trash into treasure
“Waste not, want not,” as Grandmother used to say. And upcyclists – those who take their leftover wine bottles and use them to create attractive borders for their vegetable beds – are definitely...
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Meet the Audiophiles: They’re cooler than the rest of us
What do a troubled, yet brilliant Bass player, a Latin jazz guitarist, and a German band known for repetitive, robotic, all-electronic synthesizer tracks have in common?A bass player, jazz guitarist...
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Meet the Millennial Social Drinkers (First Round’s On Them!)
To be clear – this isn’t a deep-drive into young alcoholics. That’s an entirely different demographic, and one that really doesn’t need any booze-marketing efforts. The people we’re meeting today are...
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Meet the Thoughtful Eater – Is the Chicken Local?
They eschew Starbucks, buy local, own a juicer and know how to use it, and they don’t see what’s funny – at all – about this Portlandia sketch:
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Meet the Millennial Pet Lovers – Putting the Grrrr in Girly
They say the way to a man’s heart is through his stomach. We haven’t looked into it (yet), but one thing we know for sure: The way to a woman’s heart is through her pet.Meet the Millennial Pet Lovers–...
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Meet the Mobile Payers – They Pay the ‘Smart’ Way
What can’t you do with a smart phone anymore? I can use mine to turn on every radio in my house (synchronized to my favorite Pandora station), control my thermostat, and even turn on outdoor lighting...
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Meet the Gamers: You’ve been PWND
Millennials have the reputation as gaming grownups – adults who, taking a break from “adulting,” turn to computer games and video games, which were formerly provinces of children and guys living in...
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Meet the Tech Savvy Moms
No robot servants to make the beds. No in-home push-button vending machines. No conveyor belt aided morning routines. In many ways, The Jetsons set us up for a lifetime of disappointment.But Tech Savvy...
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Meet the Female Runners: They're Going Places
Female runners are a committed bunch. They’re the ones jogging on the roadside at 5am before work.They’re on the trail every weekend. They don’t consider it a good day unless their running shoes have...
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Meet the Millennial Craft Beer Lovers - Does Shock Top Have a Chance?
Our new Pitch Brief for Shock Top combines with an in-depth look into the minds (and refrigerators) of Millennial Craft Beer Lovers. The question is: Can the Anheuser-Busch brand win them over?
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Meet the Fast Food Chicken Consumers – Can KFC Re-Colonelize Them?
Crispy, salty, and crunchy in all the right places, fried chicken is one of the great American comfort foods. Unsurprisingly, fast food chains have been springing up for more than 70 years to serve the...
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5 Ways a Kick-Ass Marketing Team Used Cubeyou Data in its Pitch
At Cubeyou, we provide the raw data. A lot of raw data. And we love nothing more than to watch a brilliant marketing team take that data and transform it into a winning pitch.Big brands usually think...
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Pepsi Has an Upcoming Agency Review, but the Real Question is: Who’s still...
PepsiCo doesn’t just sell soda - it’s a multi-billion dollar global conglomerate that includes brands like Tostitos, Quaker Oats, and Aunt Jemima. But in their digital agency review for the Pepsi brand...
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Pitch Brief: Lowe’s Takes on the Millennial Market
Lowe’s, the home improvement retail giant, has launched its first media agency review in more than a decade, and their recent marketing efforts may indicate why: They need to effectively reach the...
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Pitch Brief: Chipotle Looks for a New Agency to Freshen Up its Image
Chipotle’s advertising has frequently walked the line of being just a bit dirty. Its turgid burritos stand five feet tall above freeway off-ramps, eliciting mouthwatering responses without even showing...
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Pitch Brief: Mattel (May the Force be with you, Millennial Moms)
Mattel is conducting a media agency review for both media planning and media buying, which is pretty exciting considering there isn’t a child alive who doesn’t own a Mattel toy of some kind. They own...
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Pitch Brief: Whole Foods & The Millennial Foodie
Whole Foods, the upscale grocery store chain, just launched a media agency review – a common occurrence when a brand experiences an entire year of declining sales. Sales at Whole Foods have been...
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The Silent Majority Speaks - How we could have predicted the 2016 US...
Last week, together with other members of the data science team at Cubeyou, we finalized a new version of our interest algorithm. The algorithm analyzes posts, likes, interactions and reactions of...
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Applebee’s Slump Prompts Agency Change (Again)
Applebee’s Neighborhood Grill and Bar has been in a prolonged sales slump for five consecutive quarters, which must have hit the casual dining giant hard, considering its previous five consecutive...
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