Millennials have the reputation as gaming grownups – adults who, taking a break from “adulting,” turn to computer games and video games, which were formerly provinces of children and guys living in their parents’ basements (who are also, likely, Millennials).
But we took a closer look into the Gamer demographic.
Did we find Millennials en masse?
Of course we did. The demographics line up like you might suspect: Mostly Caucasian males between the ages of 18-24, with the second highest age range between 25-34. But, there’s been a growing movement of female gamers who are gaining prominence – and it would be a costly mistake to ignore them in your marketing.
And these people have money to spend.
No kids, few expenses, and relatively high disposable incomes make the Gamer demographic a very deep pocket to pursue indeed.
