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GE Appliances & The Millennial Kitchen Remodeler
GE Appliances holds 14 percent of the U.S. home appliance market - that’s not by accident. Not only has the GE name been around since 1894, the GE Appliances branch has made a name for itself by being...
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Mars and the Millennial Dog Owners
When you hear the word “Mars,” you’re either thinking of Elon Musk’s Space X and a sci-fi worthy colony on the red planet; or, if you’re hungry, you’re imagining the caramel and nougaty goodness of the...
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Pitch Brief: From Jack Link's to ... Jill Links
Jack Links is all about meaty goodness, supplying beef, pork, bacon, turkey and chicken snacks to grocery stores, convenience stores and gas stations across the U.S. Protein is their thing, and they’re...
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Pitch Brief: Hyatt & The High-End Traveler
Hyatt has announced a global review for all 12 of its brands around the world, following an announcement that it has eliminated its CMO position altogether. Change is in the air, but the hotel...
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The Data-Driven Father’s Day Gift Guide
With Father’s Day right around the corner, the pressure is on to find a gift that your dad will actually want. If you’re like the rest of us, this is no easy task.
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Social Fans vs. Buyers. What Gives?
Despite marketers' enormous efforts spent on engaging with consumers on social media, there has been very little data about how this translates into real-world product purchase and consumption. How do...
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Pitch Brief: Ruby Tuesday
Ruby Tuesday, Inc., which owns and operates 596 casual dining restaurants, went private following an acquisition by NRD Capital in December 2017, and hired a new CEO Ray Blanchette in January 2018 to...
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Audience Insights: 70th Primetime Emmy Nominees
Roll out the red carpet and Cubeyou audience insights! The 70th Primetime Emmy Awards will air Monday, September 17th to honor the best primetime shows on television.
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Creating Personas With (Big) Psychographic Data
Subaru and pet lovers. Bud Light and Game of Thrones fanatics. IHOP and burger fans. This educational webinar explores how to apply psychographic data and interest-based audience segmentation to...
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TV Drama Affinity Rankings Jan - June 2018
Crime shows and thrillers. Sci-fi and dystopian fantasies. Of more than 200 TV dramas that premiered during the first half of 2018, which shows bring out the fanatic fans? Cubeyou's inaugural Affinity...
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